You’ve undoubtedly heard the expression, “It takes two to tango.” The tango is a collaboration between two partners and, done properly, results in a compelling performance.
At Tango Media, we’re highly skilled at forming collaborative relationships with our clients. We begin by listening closely while you tell us what you hope to accomplish. Do you need to increase customer counts? Drive more traffic to your website? Bolster sales? Is your campaign retail driven? Direct response?
We then sort through the extensive landscape of media opportunities and determine which will help you reach your goals most effectively. As part of the media planning process, we can conduct pre-buy and competitive analyses in various mediums, allowing us to deliver customized, strategic, detailed media plans based on data-driven insights.
After this, we create a calendar of recommended advertising activity that incorporates elements such as proposed mediums, day part mixes, flighting and appropriate GRP and impression levels.
All along the way, we welcome and encourage ongoing communication with you, our client and collaborator. That’s how we establish our most successful connection with you and achieve the most beneficial results.
We have more than 25 years of experience in planning and buying multimedia and multimarket advertising campaigns. We subscribe to the most current media data and media-buying software, and we stay attuned to the latest developments and opportunities by actively participating in professional and industry conferences and organizations, both locally and nationally.